Apple has finally unveiled its highly anticipated new iPhone XS – a 5.8-inch waterproof, stainless steel device CEO Tim Cook says is ‘by far the most advanced iPhone we have ever created.’
Cook took to the stage in front of around 1,000 people at the Steve Jobs Theater at Apple’s new ‘spaceship’ HQ in Cupertino, California shortly after 10 a.m. PDT (1 p.m. ET). ‘Things certainly do get hectic around here leading up to days like this,’ Cook said, to applause, as he kicked off the event. ‘But they’re also magical days. As you know, Apple was founded to make the computer more personal,’ he said.